• Meet branch business objectives by achieving monthly and annual Sales and Merchandise Category Budgets.


• Responsible for Branch Sales & performance dashboards and reports as required by management.


• Conduct Daily Floor Walks, Team meetings on a daily/ weekly basis on Branch achievements, individual performance, sales & customer service trainings, product knowledge and for dissemination of company information.


• Responding to customer complaints and comments.


• Identify current and future customer requirements by establishing rapport with potential and actual customers.


• Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing.


• Implement sales promotion, and product display plans, analyze success rate of promotions, suggest for future promotions.


• Actively participate in activities to improve traffic to branch and ensure accurate footfall tracking.


• Create in store excitement with innovative & creative merchandising ideas in coordination with Line Manager.


• Observe and know the competition, compare pricing, selection of merchandise, customer service and stay updated with market trends.


• Ensure customer service standards excellence.

Inventory Management:

• Monitor fast and slow moving stocks and initiate action to maximize sales, suggest pricing for clearance of ageing stocks, reduce damage stocks and minimize stock loss.


• Ensure availability of merchandise and services by closely monitoring replenishments, branch orders; inventory turns and overall stock control.

Branch Operations:

• Ensure implementation of and compliance with company SOP's for retail branch operations, sales, pricing, payments and financial policies and procedures to safe guard company resources.


• Control expenditures; minimize stock losses; coordinate to ensure zero Collection Outstanding and initiate corrective timely actions.


• Responsible for branch maintenance and safety of company assets.


• Liaison with area management teams and builds relationships to gain information on other retailers, footfall trends, mall promotion plans.


• Ensure safe keeping of Company assets so that losses are minimized.


• Implement 'Disaster Recovery Plan' so that in the event of a disaster the safety of People and Assets is ensured.


• Maintain motivated store team, use positive reinforcement to encourage continued improvement

Team Management:

• Attending and chairing meetings.


• Ensure consistent staff performance by coaching, counseling, disciplining; planning, monitoring, and appraising performance results.


• Oversee Cashier's activities (daily cash/ credit reconciliations/ bank deposits/ down payments and sales orders).


• Oversee Store Keeper's activities pertaining to branch Inventory Management/ Stock control/ Pilferage control.


• Responsible for role delivery and development of Assistant branch Managers, Cashiers & Store Keepers.