Content Writer  
Legal Aid Society   More jobs from this company

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Job Title:   Content Writer
Category:   Writer
Total Positions:   1
Job Location:   Karachi
Gender:   No Preference
Minimum Education:   Bachelors
Degree Title:   Bachelors in Journalism/Mass Communications or Equivalent
Career Level:   Experienced Professional
Minimum Experience:   2 Years
Apply By:   Sep 30, 2021
Job Description:

Primary Job Functions:

The job of a content writer is to create print and digital content that provides accurate information in terms of the services which the organization offers. The role is to attract potential beneficiaries/stakeholders by producing compelling writing - that a target market may be interested in reading about.

To develop content that accurately reflects company visions, content writers would not only be required to have a strong grip & understanding of the nature of services that it offers to its beneficiaries; but would also need to put in a lot of zeal to generate impactful messages.

Experience / Education:

  • Bachelors in Journalism/Mass Communications/Literature or Equivalent
  • 3+ years of working experience in marketing communications, content writing, or related field.
  • Proven hands-on experience for working in the development/Non-government sector is a must.
  • A creative storyteller who can weave content around marketing goals and brand values.
  • An understanding of search engine optimization best practices.
  • Familiar with digital marketing channels and platforms, along with their content guidelines.
  • Having proposal writing experience would be a bonus.

Software Expertise

  • MS Office, Grammarly & Google Docs
  • Typography Softwares such as inpage.
  • Stong understanding of blogs & related websites.


  • Collaborate closely with the Communications manager and project teams to write according to a company's editorial style. An effective writer would work independently and would consistently meet deadlines.
  • Stays calm under pressure, & be able to work in a fast-paced environment.
  • Proven experience managing multiple projects, with the ability to spin compelling stories around the service, brand, and target audience.
  • Demonstrated flexibility, motivation, and maturity.
  • An impeccable grasp of the English, Urdu & Sindhi languages, including idioms and current trends in slang and expressions. Stays updated with the latest industry trends.
  • Ability to work independently with little or no daily supervision
  • Strong interpersonal skills and willingness to communicate with program teams & senior management.

Routine tasks includes (but not limited to):

Produce well-researched content for publication on print & digital mediums such as:

1- Print Media – including Newsletters, Press Releases, Newspaper articles, Information, Education, and Communication (IEC) Materials, Brochures, Flyers, Greetings cards etc.  

2- Hybrid Media – including Success Stories, Proposals, Organizational Profile, & presentations.

3- Digital Media – including Social media Creatives (daily), email marketing, videos, blogs along with content for Web sites & mobile applications.

  • Combine industry best practices with organizational goals to deliver impactful messages. Creating compelling headlines and body copy that will capture not only the attention of the target audience, but also leaves an emotional impact.
  • Conducting keyword research and using SEO best practices to increase traffic to the company website/social media platforms.
  • Proofreading, editing, and enhancing existing content for enhanced Marketing/Communications outcomes. Checking & removing errors and inconsistencies.
  • Follow an editorial calendar, collaborating with other members of the creative team to ensure timely development & delivery of content/materials
  • Revising content whenever the program teams request changes
  • Helping to create style guides or suggesting changes to ensure content is consistent and clear
  • Draft responses to social media inquiries/comments.

Company Information
Company Name:  Legal Aid Society
Company Description:
The focus of the project interventions is on women, religious minorities and youth at risk and efforts are geared towards bridging the endemic gap between the demand for cost effective pro/low bono legal aid and the provision of legal services.

Project Activities include:

Provision of Legal Aid/ On the Spot Assistance to women in shelter homes and children referred by Child Protection Units.

initiating a Sindh wide Student pro bono advocacy campaign for the first time in Sindh.

Conducting legal awareness clinics on womens issues, minority rights, juvenile justice and civic sense.

capacity building of the district level judiciary and police officers.

capacity building of prisoners through street law and para legal training.

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